Released on: January 28, 2008, 3:41 pm

Press Release Author: Rochelle McLean

Industry: Environment

Press Release Summary: . "New parents are concerned about two aspects: providing
their babies an environment free of plastics and chemicals, and also reducing the
waste and strain on the earth."

Press Release Body: Oceanside, CA (January 13, 2007) - Parents face many decisions
when planning for their baby's arrival. In addition to choosing a car seat, or
nursery wall color, parents now often ask "Is this diaper biodegradable?" and
"Should I choose a bottle made of polycarbonate or polypropylene?"
As a lactation consultant and perinatal educator, Rochelle McLean is often asked by
parents how to make their nurseries more earth friendly. "New parents are concerned
about two aspects: providing their babies an environment free of plastics and
chemicals, and also reducing the waste and strain on the earth."
There are many ways to incorporate an earth-friendly approach when buying for baby.
When choosing clothing and bedding, parents should consider organic cotton and
natural fibers. Not only are these fabrics healthier for baby, but also they produce
less waste in production and are biodegradable. Another concern for new parents is
the chemicals that leach from plastics into baby's food. Rochelle recommends using
products free of bisphenol-A when feeding baby. "There are many alternatives to
polycarbonate plastics, including wood, glass and stainless steel," says Ms. McLean.
With environmental issues at a peak, it's no wonder that today's new parents are
looking for greener options. Diaper waste in landfills is on the rise. According to
statistics from the Environmental Protection Agency (EPA), there was almost no
diaper waste in 1960. But by 1970, the EPA reports approximately 350,000 tons of
diaper waste and by 2005, 3.6 million tons of diaper waste annually. In another EPA
report, disposable diapers are documented as the third largest waste item in today's
landfills - a significant number given they are only used by a small percentage of
the population.
Cloth diapers sales are on the rise and show no signs of slowing down. "These aren't
the diapers our parents used," Ms. McLean said. "Today's cloth diapers are user
friendly, more absorbent and come in many trendy, fashionable styles and prints."
Many celebrities are using and speaking out on behalf of cloth diapers, including
Dave Matthews, Kevin Bacon, Maggie Gyllenhaal, Brad Paisley and Kimberly
Williams-Paisley.
San Diego parents looking for natural alternatives often shopped online for products
to suit their needs, but were lacking local venues to see the items in person. In
March 2007, Ms. McLean opened a boutique geared towards natural parenting. The
clothing and layette items are all made of organic Egyptian cotton, grown and
manufactured without the use of pesticides or chemicals. The breastfeeding pumps and
accessories are BPA-free and the wooden toys from Europe were extremely popular
during the holidays, eagerly sought by parents who were afraid to buy plastic toys
possibly containing lead. "The amount of organic and natural products available to
new parents is growing evey year," Rochelle says. "As concerns about the health of
our families and of the earth continue to grow, more and more parents will be
looking for eco-friendly alternatives."
Company History: Babies in Bloom opened its doors in March 2007 to provide expectant
and new parents with a resource for information and products geared to natural
living. Babies in Bloom offers classes on subjects, such as cloth diapering,
babywearing, prepared childbirth and breastfeeding. The store is owned and operated
by Rochelle McLean, an International Board Certified Lactation Consultant and
Certified Perinatal Educator.


Web Site: http://www.babies-in-bloom.com

Contact Details: Contact Person: Rochelle McLean, IBCLC,CCE, CD
Company Name: Babies in Bloom
Telephone Number: 760-940-2229
Email Address: Rochelle@babies-in-bloom.com
Web site address: www.babies-in-bloom.com